Dr. Priyan Perera
Senior Lecturer
Publications
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Eco-lodge Patrons' Characteristics: The Sri Lankan Perspective
Journal paperactors Affecting the Visitor Satisfaction at Ecolodges: Implications for Ecotourism Development in Sri Lanka
Forestry for Environmental Sustainability and Profitability: The Sri Lankan Perspective
Conference paperAbstract
Although a substantial amount of research has examined the constructs of warmth and competence, far less has examined how these constructs develop and what benefits may accrue when warmth and competence are cultivated. Yet there are positive consequences, both emotional and behavioral, that are likely to occur when brands hold perceptions of both. In this paper, we shed light on when and how warmth and competence are jointly promoted in brands, and why these reputations matter.Although a substantial amount of research has examined the constructs of warmth and competence, far less has examined how these constructs develop and what benefits may accrue when warmth and competence are cultivated. Yet there are positive consequences, both emotional and behavioral, that are likely to occur when brands hold perceptions of both. In this paper, we shed light on when and how warmth and competence are jointly promoted in brands, and why these reputations matter.