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Emotional Brand Attachment and Brand Loyalty: Empirical Evidences from Sri Lankan Smart Phone Industry

Conference paper
Rathnayake DT

International Conference on Branding and Advertising, Colombo, Sri Lanka

The Impact of e-Word of Mouth Communication on Brand Personality; with Reference to the Mobile Phone Industry in Sri Lanka

Conference paper
Panawala, DI, Rathnayake, DT

The International Conference on Digital Marketing, Colombo, Sri Lanka.

Workplace Spirituality; A case of Academics at State Sector Universities

Conference paper
Galdolage, BS, Gallage HPS, Rathnayake DT

KDU International Symposium, Kotelawala Defense University, Sri Lanka

Motivations Towards the adoption of Social Network Sites (SNS); With special reference to Sri Lankan Facebook users

Conference paper
Gallage, HPS, Rathnayake DT

Research Symposium, Faculty of Management Studies & Commerce, University of Sri Jayewardenepura, Sri Lanka.